
Let's look at the popularity of talk show hosts on television. There are many educational newsworthy stories which are broadcast weekly. The more popular shows winning awards are those where the focus is on someone's tragic personal story. Good ending or bad ending, the story spills the horrible or tragic details of someone's life and that alone is attention grabbing to will keep a listener engaged. Some of the most controversial stories are found on talk shows tend to be "guilty pleasures" by many a viewer.
News travels fast when somebody is portrayed to be "wronged" financially. The article is more entertaining, it gets emotions involved, and we are more apt to share what we read to our friends. An intellectual article discussing the true APR for a payday loan lender may not keep everyone's interest. No emotions get involved, no one was wronged, and the story topic of interest rates goes unread. When is the last time you heard the chatter in the break room about APR, how it is calculated and that it isn't a true number to report about payday lenders?
So how do the payday lenders educate the masses and stand up for themselves against all the reports attacking their services? They just have to keep trying to report the truth of the industry and hope that the knowledge will trickle down into their brains over time. Thanks for reading: Finding The Fun In Payday Loan Lender Articles
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